Brown Bag Lunch - July 24
Featuring Ritwik Bose, Global Director of Consulting, and Peter Di Stefano, Vice President Marketing, Impiger Technologies
Today's prospects reward or punish companies based on a a single experience. Fifty percent of today's customers are empowered and willing to move their investment to another product or service. Yesterday's digital strategy was good for yesterday's customer. It is important to understand what the latest digital engagement trends and strategies are and how to implement them to maximize the experience of today's prospect or customer. During this session we will cover the following topics:
- Understanding what your digital footprint is and how to enhance it
- The latest digital strategies - Mobile First, One Page Sites, Push Notifications from mobile and web, progressive Web Apps
- The role of Artificial Intelligence and personalization in customer engagement
- Extending your reach & accessibility, the latest on American Disabilities Act (ADA) web & mobile compliance, Search Engine Optimization (SEO) and Social Media Marketing (SMM)
Peter Di Stefano, Vice President of Marketing, is a seasoned marketing professional with more than 32 years of experience in the high-tech industry, of which 16 have been in marketing leadership positions. In January of 2016, he joined Impiger, where he serves as Vice President of Marketing. In this role, he has global responsibility for all of Impiger's marketing functions, including public relations, marketing communications, digital marketing, demand generation, event management, and lead development. Throughout his career, he has held a variety of technical, sales, marketing, and R&D leadership positions at companies that include IBM, BMC Software, and Symantec to name a few. His responsibility at Impiger is to raise the quality of Impiger's marketing to the same, world-class, level of its enterprise application software engineering.