Brown Bag Lunch - July 24
Date and Time
Tuesday Jul 24, 2018
11:30 AM - 1:00 PM CDT
Lunch: 11:30 am
Program: 12 -1 pm
Fees/Admission
Members $5
Non-members $20
Website
Contact Information
Andrea Young 972-792-2869
Send Email
Description
"It's time to update your digital strategy!"
Featuring Ritwik Bose, Global Director of Consulting, and Peter Di Stefano, Vice President Marketing, Impiger Technologies
Today's prospects reward or punish companies based on a a single experience. Fifty percent of today's customers are empowered and willing to move their investment to another product or service. Yesterday's digital strategy was good for yesterday's customer. It is important to understand what the latest digital engagement trends and strategies are and how to implement them to maximize the experience of today's prospect or customer. During this session we will cover the following topics:
- Understanding what your digital footprint is and how to enhance it
- The latest digital strategies - Mobile First, One Page Sites, Push Notifications from mobile and web, progressive Web Apps
- The role of Artificial Intelligence and personalization in customer engagement
- Extending your reach & accessibility, the latest on American Disabilities Act (ADA) web & mobile compliance, Search Engine Optimization (SEO) and Social Media Marketing (SMM)
