Brown Bag Lunch - 2015 March

Description

"How to grow your company, and your revenue, one story at a time"
Featuring: Bettina Bennett, CEO & Chief Maverick, WhichBox Media


The world of advertising and marketing is changing rapidly. Gone are the days, where a simple ad and emails would bring customers to your store, or compel clients to buy your product or service. Now story telling, free information, social media, sharing, and user generated content, as well as digital word of mouth drive the vast majority of all purchasing decisions, both B2C and B2B. Companies that don’t learn to not only work with, but also leverage those new tools, will ultimately loose the battle for audience, customers, and revenue. We’ll talk about the importance and impact of the “right” stories in this new marketing world order: what kind of content to create, what stories to tell, and how frequent to create, where to publish, and how to tie it all into social media and other channels to drive engagement, brand love, and revenue.

 

Thanks to our lunch sponsor, Richardson Living Magazine! Lunch will be provided by Jersey Mike's!