Analytics & Insights Lunch N' Learn - Nov. 7

Description

"What's your social media worth?"

Speaker:      
Stan Woodward, CEO, MVPindex

MVPindex CEO Stan Woodward will discuss the marketing and sponsorship questions that inspired him and co-founders Kyle Nelson and Shawn Spieth (father of professional golfer Jordan Spieth) in the founding of MVPindex.  The company uses social media listening, monitoring, artificial intelligence and analytics to measure, rank and calculate the "social value," or relative media-dollar equivalency, of brands, leagues, teams, athletes and entertainers.  MVPindex has become a partner of top brands and marketing firms worldwide, including adidas, AB InBev, the PGA Tour, NASCAR, AT&T, WME-IMG, The Marketing Arm, LaGardere and several sports franchises including the Dallas Mavericks, Dallas Stars, LA Lakers, Detroit Pistons and Chicago Blackhawks.  The MVPindex success story will shed insight into how technologies and marketers in general can use data collected from social media to gain insights into overall sponsorship valuations, consumer awareness and best practices around brand social campaigns and activations.

Read more about MVPindex

About the speaker:
Stan Woodward is the CEO of MVPindex, Inc., a social media valuation index for sports and entertainment influencers, teams, leagues, venues, and brands.  He is a seasoned entrepreneur, investor, and senior executive in technology startups and fast-growing companies such as Reflect, Yahoo!, broadcast.com, and Ascent that specialize in digital media creation, management, distribution, and collaboration for large brands.  Stan has participated in several successful IPO's, including broadcast.com and Ascend, that had a combined market valuation of nearly $30B at the time of their acquisition by Yahoo! and Lucent, respectively. 

Prior to joining MVPindex, Stan served as CEO of LTF, Inc., now part of The National Math and Science Initiative, which is a pre-AP and AP teacher training and courseware development company.  He still actively participates in several non-profits that focus on jazz training and K-12 education reform, including a summer high school jazz camp and the DISD technology task force.  He sits on the board of MVPindex and Reflect Systems, is a senior trustee with Austin College in Sherman, Texas, and is an advisory board member for Vin.li, The National Alliance for Partnership in Equity (NAPE) and the Kilby ScholarChips program.  Stan received his B.S.E.E. from Oklahoma State University.